2026 Most Affordable 91成人 Marketing Degrees
Find online bachelor's degrees in marketing offer competitive tuition rates while also earning positive feedback from verified student reviews.
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If you want to find the most affordable online marketing degree, you've come to the right place. Our list of accredited schools with online marketing programs are ranked by annual tuition rates that are manually collected and verified by our research team.
Key Takeaways
- If you prioritize tuition price above all else, Western Carolina University hosts the cheapest marketing degree online overall at $1,250/year.
- Several schools show identical in-state/out-of-state tuition, such as California Coast University and Columbia Southern University.
- If you want strong ROI potential, Utah Valley University's marketing graduates earn the highest salary shortly after graduation at ~$81,525. This is among the top 11% of earners in this field nationally.
How We Rank "Most Affordable" Schools
The 91成人 research team manually collects and verifies tuition data for every school on our lists, ensuring you see accurate, up-to-date costs whether you're pursuing an associate, bachelor's, master's, or doctoral program. To qualify, schools must offer fully online degrees, hold institutional accreditation, and have verifiable enrollment data through the National Center for Education Statistics. While some of our rankings include partner schools, every school is evaluated using the exact same criteria.
We prioritize schools that offer a consistent tuition rate across programs at the same degree level, so you're not caught off guard by unexpected price differences between majors, and for graduate programs we go a step further by individually calculating program costs since credit requirements and fees vary widely.
2026 Most Affordable 91成人 Marketing Degrees
| Rank | School | Annual In-State Tuition | Annual Out-of-State Tuition | Recommendation | Median Salary |
|---|---|---|---|---|---|
| Western Carolina University | $1,250 | $6,249 | 97% | $57,435 | |
| University of Florida | $3,357 | $15,000 | 91% | $75,201 | |
| California Coast University | $5,100 | $5,100 | 92% | N/A | |
| Georgia Southwestern State University | $5,220 | $5,220 | 71% | $38,336 | |
| Kennesaw State University | $5,700 | $5,700 | 86% | $73,514 | |
| The University of Texas Permian Basin | $6,576 | $6,576 | 71% | $48,134 | |
| Thomas Edison State University | $7,044 | $9,122 | 63% | N/A | |
| Louisiana State University - Shreveport | $7,069 | $7,069 | 90% | N/A | |
| Texas A&M University - Central Texas | $7,591 | $17,383 | 86% | N/A | |
| University of Houston - Downtown | $7,755 | $20,055 | 68% | $61,531 | |
| Lamar University | $7,784 | $19,934 | 71% | $46,162 | |
| Utah State University | $7,831 | $9,720 | 98% | $77,882 | |
| Fort Hays State University | $7,951 | $7,951 | 77% | $60,743 | |
| Austin Peay State University | $8,028 | $11,844 | 71% | N/A | |
| Old Dominion University | $8,040 | $13,320 | 86% | $58,083 | |
| Utah Valley University | $8,310 | $8,310 | 88% | $81,525 | |
| Columbia Southern University | $8,340 | $8,340 | 78% | N/A | |
| University of Arkansas at Little Rock | $8,685 | $15,900 | 83% | N/A | |
| Arkansas State University | $8,760 | $8,760 | 93% | $48,842 | |
| Trine University 91成人 | $8,970 | $8,970 | N/A | $61,108 |
91成人 Degree:
What Sets This Program Apart:
- This is the #1 cheapest online marketing bachelor's degree on this list at $1,250/year for in-state students.
- WCU says its specialization in professional selling and sales management is the only one of its kind in North Carolina.
- For students who may eventually move into account management, sales leadership, or small-business environments, the curriculum integrates accounting, management, economics, ethics, and information systems alongside marketing and sales coursework.
AI Student Review Summary: Students frequently describe Western Carolina University as a personal, affordable university where small classes and approachable professors create strong academic support. Reviewers often praise faculty mentoring, internships, research opportunities, and practical preparation for careers or graduate study, along with flexible online options for working adults. The mountain setting is another major strength, with many highlighting the scenic, welcoming campus and outdoor lifestyle. Criticism centers on logistical and resource-related issues, including limited financial aid, housing and transportation challenges tied to the remote location, inconsistent technology, crowded dining facilities, and uneven career guidance or employer connections in some programs.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 2,207 enrolled
- Median Earnings: $57,435
- Avg. Grad. Rate: 59%
- Retention Rate: 76%
91成人 Degree:
What Sets This Program Apart:
- UF makes audience persuasion the central object of study. Marketing students study how brands influence audiences through strategy, storytelling, research, analytics, and digital insight.
- This online bachelor's connects creative communication with evidence-based audience analysis. Required courses such as Advertising Strategy, Consumer and Audience Analytics, Digital Insights, and Writing Fundamentals for Mass Communicators suggest that students are learning how to understand the people campaigns are designed to reach.
- At $3,357 in annual tuition, UF is still highly affordable, but its 92% graduation rate, 97% retention rate, and $75,201 median earnings are the bigger value signal.
2 Student Reviews for Bachelor's in Marketing Degrees
Through the outstanding faculty and tutoring available at the campus, I was able to achieve my undergraduate degree in 5 years, only because I took off one semester, and did coursework at local colleges. The University of Florida provided the framework... Read More
I greatly regret not going to a smaller, more rigorous, school. Aside from the amazing football games and fun things to do in a college town, the education was lackluster. I learned more from starting a charitable movement and running it for 3 years than... Read More
AI Student Review Summary: Students frequently describe University of Florida as an opportunity-rich university where strong academics, extensive research access, and a powerful alumni network create significant career and graduate-school advantages. Reviewers often praise knowledgeable professors, modern facilities, active campus life, and Gainesville’s relatively affordable, student-friendly environment. Criticism centers mainly on the challenges of scale, including oversized introductory classes, bureaucratic advising, inconsistent communication, and financial aid frustrations. Some students also felt certain programs were too theoretical or uneven in career preparation, while others mentioned concerns about parking, safety, or the experience for online learners.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 1,517 enrolled
- Median Earnings: $75,201
- Avg. Grad. Rate: 92%
- Retention Rate: 97%
91成人 Degree:
What Sets This Program Apart:
- For students looking to save even more money on their marketing degree, CCU allows up to 93 transfer semester units, offers elective credit for previous specialized training that can reduce tuition by up to $5,100, and permits challenge examinations for as many as 10 bachelor’s-level courses.
- CCU uses a fully self-paced model with no set meeting times, no group projects, no fixed exam dates, and start-anytime admission.
AI Student Review Summary: Flexibility and affordability are the most common themes in reviews of California Coast University, especially among working adults, military learners, and parents balancing major responsibilities. Reviewers frequently praise the self-paced structure, generous transfer-credit policies, payment plans, and responsive staff that helped them complete degrees with little debt. Many also describe the coursework as writing-intensive and more rigorous than expected, with some connecting the degree to promotions, certifications, or career advancement. Criticism centers mainly on accreditation and transferability concerns, with some students warning that certain employers, licensing paths, or graduate schools may not recognize the credentials or credits.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: N/A
- Median Earnings: N/A
- Avg. Grad. Rate: N/A
- Retention Rate: N/A
91成人 Degree:
What Sets This Program Apart:
- GSW’s annual tuition of ~$5,220 remains highly affordable, but the marketing graduates' reported median earnings of $38,336 are the lowest on this ranking.
- This online marketing program focuses on the psychology of judgment and decision-making, highlighting frameworks for improving decisions, influencing group decisions, and understanding how people process choices.
- This marketing business program highlights internships, mentorships, cases, student organizations, and applied learning opportunities as core parts of the student experience.
AI Student Review Summary: Students frequently describe Georgia Southwestern State University as an affordable, community-oriented university where approachable professors and small classes create a supportive learning environment. Reviewers often praise interactive instruction, flexible scheduling, and faculty with practical experience who help students feel personally supported and career-ready. Many also value the quieter small-town setting and close-knit campus culture. Criticism centers mainly on inconsistency in online learning, with students reporting outdated materials, confusing course design, uneven instructor engagement, and limited accountability when problems arise. A smaller but notable group also describes unfair grading, poor communication, and disappointing overall program quality in certain courses.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 1,242 enrolled
- Median Earnings: $38,336
- Avg. Grad. Rate: 32%
- Retention Rate: 64%
91成人 Degree:
What Sets This Program Apart:
- In the marketing degree description, KSU specifically calls out training in Google Analytics, Microsoft Excel, PowerPoint, digital advertising platforms, market research, audience analysis, and strategic presentation development.
- KSU reported that more than 7,100 companies recruited students and alumni in a recent year. Plus, the median graduate earnings of marketing majors is at ~$73,514, which places the program among the stronger salary performers on this list.
AI Student Review Summary: Students frequently describe Kennesaw State University as a practical, opportunity-rich university where caring professors and career-oriented instruction help prepare students for leadership roles, certifications, graduate study, and employment. Reviewers often praise flexible scheduling, modern facilities, diverse student involvement, and accessible faculty who connect coursework to real-world applications. Criticism centers mainly on rapid institutional growth, with students repeatedly citing parking shortages, crowded classes, inconsistent advising, and frustrating administrative processes involving financial aid, transcripts, and graduation paperwork. Some also report uneven teaching quality and limited career-placement support beyond basic resume assistance.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 7,532 enrolled
- Median Earnings: $73,514
- Avg. Grad. Rate: 48%
- Retention Rate: 79%
Student Review Summary: Reviews of The University of Texas Permian Basin are largely positive, driven by strong ratings and frequent recommendations, but they reveal uneven experiences across instruction and administration. Many reviewers praise small class sizes, accessible professors, and a personal learning environment that builds confidence, keeps courses engaging, and helps working adults fit school around full-time jobs. Affordability, in-state tuition, and aid programs are recurring advantages, with several saying the value justified the rigor. The main complaints center on inconsistent advising, poor transfer-credit handling, slow or inaccurate financial aid and document processing, and a few reports of unprofessional, toxic, or unresponsive instructors with unrealistic expectations.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 1,746 enrolled
- Median Earnings: $48,134
- Avg. Grad. Rate: 43%
- Retention Rate: 61%
Student Review Summary: Reviews portray Thomas Edison State University as highly appealing for independent, working adults, especially those bringing in military, workplace, or prior college credit. Many praise generous transfer policies, credit-by-exam options, affordability, monthly starts, and the ability to finish quickly while working full time. Positive reviewers also cite career advancement, improved writing skills, and responsive instructors. Negative reviews focus on inconsistent mentor quality, weak advising, opaque fees, delayed grading, outdated materials, rigid deadlines despite claims of flexibility, and frustrating proctoring. A recurring takeaway is that the model works best for organized self-starters, but can feel unsupported, transactional, or chaotic when administrative issues arise.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 6,609 enrolled
- Median Earnings: N/A
- Avg. Grad. Rate: N/A
- Retention Rate: N/A
Student Review Summary: Reviews of Louisiana State University - Shreveport are largely favorable, driven by high ratings for affordability, responsive professors, and flexible online formats that fit full-time work and family life. Many reviewers say the fast-paced structure is rigorous but worthwhile, with practical assignments, small or supportive class communities, and clear career benefits such as promotions, new jobs, and stronger confidence. Recurring frustrations center on inconsistent teaching quality, heavy lockstep workloads, weak administrative support, outdated technology, and intrusive remote proctoring in earlier periods. A smaller group describe overcrowded classes, poor organization, and feeling that rigor sometimes outweighed actual teaching.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 836 enrolled
- Median Earnings: N/A
- Avg. Grad. Rate: 33%
- Retention Rate: 63%
Student Review Summary: Reviews portray Texas A&M University - Central Texas as a generally well-regarded option with supportive professors, flexible scheduling, and a modern learning environment that works well for working adults and online learners. Many reviewers praise helpful faculty, strong instruction, updated facilities, useful academic resources, and a positive campus culture with strong traditions and connections. The main frustrations center on administration rather than academics: enrollment, transcript processing, advising, and financial aid are described as slow, confusing, and sometimes inaccurate. Some also note limited interactivity in online classes, uneven networking opportunities, and occasional poor communication or accommodation handling.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 1,216 enrolled
- Median Earnings: N/A
- Avg. Grad. Rate: N/A
- Retention Rate: N/A
Student Review Summary: Reviews portray University of Houston-Downtown as a budget-friendly, commuter-oriented option that works especially well for working adults, transfer learners, and those needing flexible online scheduling. Many reviewers praise approachable professors, small classes, accessible faculty, supportive advisors or success coaches, and practical experiences such as real-world projects, mentorship, and career guidance. At the same time, dissatisfaction centers on inconsistent academic rigor, some disengaged adjuncts, weak curriculum alignment with employer needs, and serious administrative problems. Financial aid delays, confusing degree audits, poor advising accuracy, hidden requirements, rule changes, and disorganized communication created significant stress and, for some, overshadowed the affordable tuition.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 4,244 enrolled
- Median Earnings: $61,531
- Avg. Grad. Rate: 34%
- Retention Rate: 67%
Student Review Summary: Reviews of Lamar University are largely positive, driven by strong ratings and frequent praise for accessible professors, small class sizes, and flexible online formats that fit around full-time work and family responsibilities. Many reviewers value accelerated five- or eight-week courses, clear weekly deadlines, affordable tuition, and practical coursework that translates directly to career advancement. The sharpest criticism centers on inconsistent communication from advisers, faculty, and support offices, especially in some online and certification-related experiences. Several reviewers also describe heavy workloads, confusing administrative systems, limited financial aid, uneven course quality, safety concerns, and occasional outdated materials or weak feedback on assignments.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 2,566 enrolled
- Median Earnings: $46,162
- Avg. Grad. Rate: 37%
- Retention Rate: 61%
Student Review Summary: Reviews of Utah State University are overwhelmingly positive, with students most often praising approachable professors, strong mentoring, affordable tuition, and a beautiful campus in a close-knit college town. Many say the school delivers flexible online and broadcast options that work well for full-time workers, parents, and distance learners, while still creating community and responsive support. Students also value hands-on learning, practical classroom or lab experience, and coursework that translates into career readiness. Criticism is more program-specific, centered on inconsistent teaching quality, weak advising or administrative communication, limited funding, competitive postgraduation pathways, and a quieter social scene if you prefer city nightlife.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 4,059 enrolled
- Median Earnings: $77,882
- Avg. Grad. Rate: 57%
- Retention Rate: 74%
Student Review Summary: Reviews of Fort Hays State University are largely favorable, driven by high ratings, affordability, and flexible online access that helps many balance school with work and family responsibilities. Many describe supportive professors, responsive mentors, approachable faculty, and small classes that foster personal relationships, hands-on learning, and a strong sense of community. Several say the coursework is challenging but manageable and provides solid career preparation. Criticism centers on inconsistent advising, slow or poor communication from student services, financial aid, and some instructors. A smaller group also reports weak online engagement, outdated materials, filler coursework, and disappointing career or program alignment.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 4,567 enrolled
- Median Earnings: $60,743
- Avg. Grad. Rate: 48%
- Retention Rate: 77%
Student Review Summary: Reviews portray Austin Peay State University as a generally well-regarded campus with strong teaching, accessible professors, and a small-class environment that helps you build relationships, gain practical skills, and feel career-ready. Many reviewers praise the range of clubs, tutoring, library support, study abroad, and veteran-friendly resources, while also noting a welcoming, medium-sized campus with diverse opportunities. The most consistent complaints target administrative dysfunction, especially financial aid, advising, records, admissions, and registration. Some reviewers also report weak support for online courses, poor housing conditions, unreliable wifi, limited parking, safety concerns, sewage odors, and inconsistent accommodation during disruptions.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 1,642 enrolled
- Median Earnings: N/A
- Avg. Grad. Rate: 45%
- Retention Rate: 67%
Student Review Summary: Reviewers describe Old Dominion University as a generally strong experience shaped by diversity, flexible scheduling, and supportive professors, especially in online and evening formats. Many praise knowledgeable faculty, attentive advisors, practical coursework, internships, and career preparation that translated into confidence or quick employment. The campus is often seen as welcoming, community-oriented, and rich with clubs, events, and transfer-friendly options. Recurring frustrations center on inconsistent advising, slow or dismissive administrative offices, limited class availability, weak financial aid or career services, parking and housing hassles, and concerns about crime near campus. 91成人 experiences are especially polarized: convenient for some, under-supported for others.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 5,614 enrolled
- Median Earnings: $58,083
- Avg. Grad. Rate: 44%
- Retention Rate: 76%
Student Review Summary: Reviews of Utah Valley University are overwhelmingly favorable, with students most often praising accessible, caring instructors, small or intimate classes despite the university’s size, and a practical, career-focused approach. Many say coursework connects directly to jobs through hands-on projects, practicum placements, internships, community engagement, and teaching from faculty with industry experience. Flexible scheduling, strong online and hybrid options, and affordable tuition also stand out, especially for working adults. Facilities are frequently described as modern and convenient. Criticisms center on overcrowding, difficult parking, uneven professor quality, outdated courses in isolated cases, limited social or networking opportunities, and occasional frustration with financial aid, advising, or communication.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.1 Student Review for Bachelor's in Marketing Degrees
UVU is a fantastic school. While getting my business degree, I worked with great students and excellent educators with real world, business experience. I learned so much and felt adequately prepared to enter the workforce after attending here. UVU is... Read More
- Undergraduate 91成人: 6,407 enrolled
- Median Earnings: $81,525
- Avg. Grad. Rate: 41%
- Retention Rate: 70%
Student Review Summary: Reviews are largely favorable, driven by high ratings and frequent recommendations, with students praising flexible pacing, affordable tuition, included textbooks, strong transfer-credit acceptance, and support that fits work, military, and family demands. Many say the coursework is writing-heavy, research-intensive, and more rigorous than expected, with responsive advisors and instructors helping them stay on track. Several also report career gains, including promotions, new jobs, and stronger professional credibility. Criticism centers on inconsistent professor quality, generic or limited feedback, slow refunds or financial aid processing, advising missteps, proctoring frustrations, and long-running concerns about accreditation, transferability, and graduate-school recognition.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 12,213 enrolled
- Median Earnings: N/A
- Avg. Grad. Rate: 37%
- Retention Rate: 59%
Student Review Summary: Reviews of the University of Arkansas at Little Rock are largely favorable, driven by strong ratings and frequent recommendations. Students often praise approachable professors, attentive advisors, and small classes that create meaningful one-on-one support and practical learning. Many also value affordability, scholarships, flexible online options, commuting convenience, campus diversity, and community engagement opportunities. Several reviews highlight career preparation, internships, and usable real-world skills. Criticism centers on inconsistent program quality, weak teaching in some departments, administrative errors around graduation requirements, limited support for part-time or advanced learners, financial aid restrictions, safety concerns, and doubts about the value of certain degrees.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.1 Student Review for Bachelor's in Marketing Degrees
The University of Arkansas at Little Rock is an amazing place to go to college with endless opportunities. Loving to work with people and with customer satisfaction led me to choosing to major in Public Relations and Marketing. After doing community service... Read More
- Undergraduate 91成人: 2,121 enrolled
- Median Earnings: N/A
- Avg. Grad. Rate: 41%
- Retention Rate: 71%
Student Review Summary: Reviews of Arkansas State University are largely favorable, driven by strong ratings and frequent recommendations. Many describe helpful professors, responsive advisors, and staff who make admissions, financial aid, and online enrollment easier to manage. Affordability stands out, with several reviewers noting lower tuition, short seven-week terms, and flexibility that fits full-time work, parenting, and irregular schedules. Reviewers also value practical coursework, career relevance, and small or manageable classes. Criticisms center on inconsistent communication, disorganization in some departments, limited professor access, delayed grading and feedback, heavy or busy-work-driven workloads, occasional technology issues, weak networking, and a few severe administrative breakdowns.
This is an AI-generated overview of real student feedback submitted to 91成人, highlighting common themes and insights. The summary was reviewed for accuracy.- Undergraduate 91成人: 2,824 enrolled
- Median Earnings: $48,842
- Avg. Grad. Rate: 55%
- Retention Rate: 78%
Affordable 91成人 Marketing Degrees: The Data Trends That Stand Out
An affordable online marketing degree can provide you with skills in consumer behavior, market research, digital strategy, and brand management but at a reasonable price tag that won't break the bank.
Our list above already narrows down the cheapest options in the U.S. for getting a marketing degree online from an accredited school. Using this list as a starting point, we want to help you make the most informed decision based on other data we've collected.
If you want to explore more options in this field, we also curated a list of the best online marketing degrees based on where graduates are the most successful.
Salary and ROI Considerations
Let's start with the context of affordability to get a clearer picture of tuition costs among the schools on our list with marketing degrees online:
Next, we are looking at federally available earnings data from the marketing students who graduate from each of the programs we listed. Importantly, this salary information comes just four years after graduation. And, we can only share the data that's available federally. (Some schools, unfortunately, don't report.)
Marketing careers often reward experience, portfolios, and early time in the field. So if you enter a program that lets you graduate with minimal debt, you can take internships, entry-level roles, or commission-heavy sales paths without the same monthly loan pressure after the fact.
WCU costs $1,250 a year with reported median earnings around $57,435. The price of entry is so unusually low here. Meanwhile, the salary is really decent on a national scale, where the average U.S. salary sits at $49,500.
UF is an option with very low tuition and also very high earnings. Its yearly tuition is just $3,357, while earnings among marketing grads are around $75,201. That's in the 78th percentile nationwide among marketing majors.
In the same earnings-driven tier, USU (~$77,882) and UVU (~$81,525) sit near the top of the reported outcomes while still keeping tuition in the high-$7K to low-$8K range.
What Roles Can You Get With One of These 91成人 Marketing Bachelor's Degrees?
Marketing is a field where outcomes can vary dramatically. For example, are you most interested in creative roles, analytics-heavy roles, sales leadership, or management? When you can see the potential careers and salaries side-by-side, it becomes easier to visualize what kind of program you're looking for (which we'll discuss in more detail below).
The following salary data comes from the (BLS):
The online marketing bachelor's programs on our list above tend to tilt toward different corners of the marketing world. Some lean into persuasion and creative production, while others focus in on selling and revenue, analytics and measurement, or project coordination.
If a student is aiming for the advertising and promotions side of marketing 鈥� the path that often feeds into creative strategy roles 鈥� UF is one of the closest matches on our list. The literal name of the program is an online Bachelor of Science in Advertising with a concentration in Persuasive Messaging. The description highlights strategy, branding, research, analytics, and digital perspectives. This is ideal if you want a job where you鈥檙e shaping audience behavior and building campaigns. Another good option is UHD, which perhaps fits into this lane in a more customizable way because it lets students choose a creative emphasis, which includes promotional strategy, personal selling, and advertising.
If you want a more sales-forward track (or roles more involved in revenue targets and relationship management), WCU is the most direct route. A dedicated specialization in professional selling and sales management, simulated selling scenarios, and real partnerships point to preparation that maps to early-career selling roles and a longer runway toward sales manager positions. FHSU and UVU also lean into this revenue side, as both mention coursework that covers strategic selling, sales analytics, and sales management.
If your goal is to move into measurement-heavy marketing work, like market research analysts, then LU and USU are perhaps the most intentional fits for this role. LU鈥檚 description covers analytics tooling and methods (SAS, JMP, Tableau, AI, web scraping, database queries, experimental design), which is essentially the skill language of market research and performance measurement. Meanwhile, USU covers a broader digital/IT integration scope, suggesting preparation for roles where marketing is tied to data, systems, and decision-making. Programs like UTPB and Trine reinforce this same direction through microcredentials and embedded certifications.
For students whose interests overlap with creative production and brand visuals, our list has one program that stands out. If you want to be a graphic designer or even an art director, look at A-State. Its summary covers UX/UI, front-end web development, multimedia production, app builds, and portfolio work. In contrast, most of the other online marketing programs delve more into business foundations and market-facing strategy.
Marketing Expert Q&A: How to Choose an Affordable Bachelor鈥檚 in Marketing That Builds Real Skills
Lead Generation Digital Marketing
What should students look for in an affordable bachelor鈥檚 in marketing program online?
"Find a program that emphasizes real-world application over theory. Skills you learn in a hands-on program are immediately useful and valuable to employers. Look for programs with marketing-experienced teachers in addition to the curriculum. Major brand or agency professionals may have useful, up-to-date information that academic professors may not."
How should online marketing students think about using AI?
"[Students] should prioritize AI in marketing with a critical mind. Marketing basics like consumer psychology, brand strategy, and storytelling are best to start with. Learn how AI can aid those basics, not vice versa.
AI tools are often pursued without knowing their marketing benefits. A good marketer goes beyond using AI to create ads. They also improve the AI with their market segmentation and strategy expertise. It's enough to be a good marketer who can use AI to accelerate and improve proven strategies."
How important is data literacy for marketing students at the bachelor's level?
"Understanding performance requires the ability to read and understand data, but I believe it is even more important for leaders to recognize that data only tells part of the story.
The most useful and rare skill today is the ability to identify what the data does not show, such as the human and business context, unspoken needs, and drivers that do not appear on a dashboard. A true leader can create a strong brand and make bold, creative decisions that data alone cannot fully explain because they possess strategic intuition, which combines quantitative analysis with qualitative human insight."
EXPERT TIP
"Speak to someone in the industry... Go work at a marketing agency or startup. These environments will accelerate your career by presenting multiple, simultaneous challenges that give you direct access to in-demand skill streams."
We also list the most affordable marketing master's degrees online if you are interested in exploring a level up.
FAQs About Affordable Marketing Degrees 91成人
How Do I Choose an Affordable 91成人 Bachelor's in Marketing?
Choosing an affordable online bachelor's in marketing program should be done with care. You'll want to take several factors into consideration, such as tuition cost and other fees, availability of financial aid, online format, and support services offered by the school.
It's also essential to choose a school that's been institutionally accredited. Enrollment in an accredited school is required if you plan to apply for financial aid, transfer to another university, or pursue a graduate degree. All of the schools listed on our website, including those listed above, are accredited.
Many reputable institutions offer bachelor's in marketing degrees online. These programs are designed to provide flexibility for working professionals and those with other commitments. 91成人 marketing degrees often mirror their on-campus counterparts in terms of content, resources, and learning outcomes.
Determining whether an online marketing degree is worth the value depends mostly on your goals and priorities. From a personal standpoint, you'll graduate with the skills and knowledge you'll need to launch a career in an exciting field. From a financial standpoint, your degree should help you advance in your career, enabling you to earn a respectable salary that yields a high return on your financial investment. To enhance your degree's ROI, consider minimizing the cost by choosing an affordable online marketing degree.
How Much Does an 91成人 Marketing Bachelor's Degree Cost?
On our table of 2026 most affordable online marketing degrees, the annual tuition ranges a lot depending on residency:
- In-state tuition: $1,250 to $8,970 per year (across the 20 schools listed)
- Out-of-state tuition: $5,100 to $20,055 per year (among schools that list an out-of-state rate)
If you stay at the same tuition level for a typical four-year marketing bachelor's program, your estimated total tuition range will be $5,000 to $35,880 if you are in-state and $20,400 to $80,220 if you are out-of-state.
If you want the lowest available cost for a marketing program online, Western Carolina University ($1,250/year) is the cheapest currently in the nation. That's for in-state students, though. The lowest annual out-of-state rate is $5,100 at California Coast University, which actually lists the same rate for both residents and non-residents.
What Are the Admission Requirements for Marketing Degrees?
The admission requirements for online marketing bachelor's programs are fairly consistent across most colleges and universities. Some of the common requirements include a high school diploma or GED, a high school GPA of at least 2.8, and high scores on the SAT or ACT college entrance exams.
When you submit your application online, you may be asked to provide a personal essay, a list of extracurricular activities and achievements, and one or more letters of recommendation from teachers, coaches, or work supervisors.
How Can You Lower the Cost of an 91成人 Marketing Bachelor鈥檚 Degree?
Earning your online marketing bachelor's degree is a major investment of time and money that requires careful planning. The following five suggestions may help you minimize the cost of your undergraduate education and save money while you're in college:
- One way to save money is to pursue an online degree like those on the list of the most affordable marketing degrees above. Tuition is by far the most expensive part of going to college, but many schools charge lower tuition rates if you attend school online. Also, by studying remotely, you eliminate other expenses like room and board and transportation to and from school.
- When looking at program options, consider attending a public university. Recent NCES data for the 2022-23 academic year show that average tuition and required fees at public four-year colleges were , compared with $35,248 at private four-year colleges. This means that public schools cost about 72% less.
- One of the biggest benefits of attending school online is that you can live wherever you choose, so you're able to move to a location with a lower cost of living. Relocating to an affordable city or town could help you save money on rent, food, and other common living expenses.
- Your total education costs may be lower if you choose to complete your general education requirements at a community college. During the first two years of a bachelor's program, you'll need to take about 20 courses in basic subjects like writing, algebra, and data literacy. You could complete these courses online at any community college and later transfer to a four-year school to finish your bachelor's degree.
- Consider working at a part-time or full-time job while you're in school. Although going to school part-time has its benefits and drawbacks, using your income to pay at least part of your college expenses may allow you to minimize or possibly avoid student loan debt.
What Do You Learn in an 91成人 Marketing Bachelor鈥檚 Degree Program?
Marketing is a dynamic and essential field, and online bachelor's degrees in marketing provide a comprehensive education in both the theory and practice of marketing. As a student in one of these programs, you'll gain a blend of technical skills such as market research, digital marketing, and data analysis, as well as soft skills like communication, creativity, and strategic thinking.
Most likely, you'll develop these skills through a variety of projects and assignments that may include creating marketing campaigns, analyzing case studies, and engaging in simulations that mimic real-world marketing challenges. This blend of coursework prepares you to handle the diverse demands of the marketing industry.
You may notice that an online marketing degree can be either a Bachelor of Arts (BA) or a Bachelor of Science (BS). BA degrees in marketing tend to focus on overarching business strategies that rely on creative marketing to be more effective. Conversely, BS programs in marketing typically involve a great deal of quantitative analysis related to consumer purchasing trends, market research, and social media engagement.
An online marketing bachelor's degree usually requires the completion of 120 credit hours, and a few programs include an internship. Full-time learners may need four or five years to meet all of the graduation requirements, while part-time students often need an additional year.
Among the courses commonly found in a bachelor's in marketing program are the following:
- Digital Marketing: This course introduces students to the world of online advertising, social media marketing, and email campaigns. Students learn about the strategies and tools used to effectively reach and engage customers in the digital space.
- Consumer Behavior: Understanding how and why consumers make purchasing decisions is critical to successful marketing. In this course, students explore psychological, social, and cultural factors that influence consumer behavior and how this knowledge can be applied to develop effective marketing strategies.
- Market Research: This course teaches students how to design and conduct research to gather data about market trends, consumer preferences, and competitive dynamics. Skills developed include survey design, data analysis, and interpretation of findings to inform marketing decisions.
- Strategic Brand Management: Students learn about the importance of branding and how to manage brand equity. The course covers topics such as brand positioning, brand architecture, and how to measure and manage brand value.
As an alternative to a bachelor's in marketing, you may be interested in an online digital marketing bachelor's degree.
Student Reviews of 91成人 Marketing Programs
I have read several of the responses and dont understand what people are complaining about. Overall I think this school is well ran and it's pretty easy to get help, I guess if you know where to look. The instructors could be a little better, you can tell this is a second job for a lot of them, but overall, most of them have doctorates and will work with you in all sorts of ways to help you be successful. Overall, this is a good school, and I was a little surprised by some of the comments. Alot of... Read More
Review Date: 5/7/2023
Would Recommend: Yes
Helpful for Career: No
The schools admissions process is terrible. Staff members are unaware of how to find online transcripts until the student has to threaten to speak to higher ups. Then all of sudden they can find after two weeks of you asking them status updates. Once you get your transcript you have to do a credit appeal because they don鈥檛 give you everything you earn. The credit appeal process is a joke. They tell you it will take UP TO TWO WEEKS to finish the review and exactly at the two week mark they inform... Read More
Review Date: 10/7/2022
Would Recommend: No
Helpful for Career: No
SNHU online has been such a wonderful experience. The professors were always there when you needed help, and despite being online, there was so many opportunities available. I got into the National Honor Society, and they have many other programs that acknowledge all of your hard work. The classes are very enjoyable and easy to digest.
Review Date: 1/14/2026
Would Recommend: Yes
Helpful for Career: Yes
This school was perfect for me as a working parent and professional. It took me a long time to finish (8 years for my BA), but it was exactly what I needed. I have excelled at work, and have availed of many offers and opportunities only open to people with degrees. The fact that it is online is not for everyone, be sure you can self-motivate in order to have success and stay motivated. I didn't really have to bother with much in terms of customer service or tech support and majority of my books in... Read More
Review Date: 6/3/2023
Would Recommend: Yes
Helpful for Career: No
I chose this school because it was 100% paid for by the company I work for and it took exactly 23 months for me to graduate. Below are a few things to consider: -Advisors will not hold your hand and walk you through the start of each class. If you reach out they are definitely helpful and respond quickly. -The work is easy as long as you put in the time and effort. One class every fives weeks expect roughly 10-15 hours a week of homework/ dedication. -Professor assistance if 50/50. Some go out of... Read More
Review Date: 1/23/2021
Would Recommend: Yes
Helpful for Career: No
I am a veteran, and have been using my benefits to pay for school. I noticed a lot of the bad reviews have been associated with money. I cannot really attest to the validity of that because I am not paying out of pocket. Other than that, the course work is flexible. It is clear cut and still lets you have a life while earning a degree. I do sometimes question the credibility of the college just because it is a for profit college. I have not had any issues yet. If I have problems or need assistance... Read More
Review Date: 5/21/2018
Would Recommend: Yes
Helpful for Career: Yes
Absolute garbage experience. I decided to go into business marketing and the first issue I ran into is when I transferred over from a community college, and I sent my transcripts three times before the ODU office managed to get them put into the database so I could actually apply for my classes. I had to harass the offices in order to get anything moving. I have had a PLETHORA of issues at this school (not with the classes themselves, only the faculty). The faculty and staff that I have come across... Read More
Review Date: 4/8/2019
Would Recommend: No
Helpful for Career: No
Competency based learning is not for the incompetent. If you're considering Western Governor's University, consider whether or not you're an independent person that likes to create your own structure. If you'd rather be micro-managed, and pulled around like a child on a leash....then you should go somewhere else. If you like to independently study, and make things happen on your own accord.....go to WGU! It's perfect for me. I'm not pressured by deadlines, but encouraged to succeed. WGU provides... Read More
Review Date: 10/20/2016
Would Recommend: Yes
Helpful for Career: Yes
So far, I'm having a wonderful experience. The professors and advisors are very helpful. They do follow up calls and emails to make sure you're comfortable with the format. My professor always provides feedback positive or on what needs improvement when posting each grade. If they feel like you are unsure of what is expected or heading in the wrong direction they always make sure to touch base. The work load is a lot, but not overwhelming as with other online programs I've reviewed or attended. SNHU... Read More
Review Date: 4/16/2015
Would Recommend: Yes
Helpful for Career: No
I'm loving it so far. So flexible and the student portal/sakai (the online course software) is so smooth and easy to navigate. Please don't change it - at least not for a long while, Ashworth! I am very happy with the quality of education, as well as the support. The flexibility is obviously the greatest perk of the school. The fact that you go at your own pace is incredible. And I don't mean at your own pace with a deadline -- I mean REALLY at your own pace. You have up to a YEAR to finish one semester.... Read More
Review Date: 5/6/2016
Would Recommend: Yes
Helpful for Career: Yes
WGU is a great school for adults who need to finish a degree quickly and affordably... however, there are a few things you need to be aware of. To begin, you will need to prepare yourself to work primarily on your own. WGU does have student mentors and course instructors, however, getting appointments with course instructors can be a lost cause if the ratio of students to instructors is too high. Many times, more often than not, I would have to schedule time to talk with someone about my school work... Read More
Review Date: 4/21/2018
Would Recommend: No
Helpful for Career: No
I understand that not everyone is going to have a great experience with the UoP. I went to the traditional college environment in 2010 and i hated to love it. Each class at UoP is 5 weeks long. Monday is the last day of each class after the 5 week s is complete your new class always starts on a Tuesday. I like the 5 weeks because I personally get bored after week 3 any way. The classes aren't all papers some are more writing then other based on the topics., some have quizzes some don't, some have... Read More
Review Date: 3/31/2016
Would Recommend: Yes
Helpful for Career: Yes
The school is nationally accredited not regionally. It will not transfer to your state schools. It transfers to most nationally accredited schools not regionally accredited schools (there are some exceptions, but few). Get over the name, it is not going to impress anyone. Some jobs require a regionally accredited degree, Ashworth does not apply and will not work for you. Cost is the only reason I chose Ashworth, the books are included and it really is self-paced. The tech errors or delays are minimal... Read More
Review Date: 5/23/2017
Would Recommend: Yes
Helpful for Career: Yes
I greatly regret not going to a smaller, more rigorous, school. Aside from the amazing football games and fun things to do in a college town, the education was lackluster. I learned more from starting a charitable movement and running it for 3 years than I ever learned in a classroom. This school has great programs, but for most of the programs in the business school, the online classes make it difficult to connect with teachers and peers.
Review Date: 6/13/2017
Would Recommend: No
Helpful for Career: No
I have been going to post for 3 years and I have enjoyed my experience. A lot of the other comments I have read on here talked about financial issues, yeah that is college its expensive. I feel that I have gotten what I put into this college and have been challenged. my GPA is 3.6 and I work full time. When I have had issues with a class or admin my counselor was available by phone or email. She emails me when her schedule is going to change and her hours. I feel that the staff have gone above and... Read More
Review Date: 8/11/2015
Would Recommend: Yes
Helpful for Career: Yes
Excellent program for motivated people with more than one thing going on. You get what you put in and more! The advising staff was diligent and responsive to my needs. The credits are reasonably priced. I chose Devry initially because it's an online school everyone has at least heard of. Now I'm happy I did because they made getting my bachelor's pretty painless and took all my old credits from Albion College.
Review Date: 11/10/2015
Would Recommend: Yes
Helpful for Career: Yes
Ashworth has the best value for your dollar given the current market of nationally accredited schools. You must agree to the fact that this school is not regionally accredited, their credits do not usually transfer to your state school or other regionally accredited schools. The accreditation is the same as U of Phoenix, Kaplan, Ashford, etc. The customer service was horrible and over the years has greatly improved, you can tell that it has been a concerted effort among the administration to tackle... Read More
Review Date: 3/12/2016
Would Recommend: Yes
Helpful for Career: Yes
I felt compelled to write a review about my experience. Having decided to gain my undergrad degree I searched and and explored multiple options. I worked in a professional environment and had achieved a sr level management position without a degree but always felt - like I was missing something and apprehensive when people would ask where I graduated. I looked at both online as well as brick-and-mortar institutions. Traditional schools were out, given the time commitment and inflexibility. I then... Read More
Review Date: 8/10/2017
Would Recommend: Yes
Helpful for Career: Yes
So far so good! I am in the accelerated program and find that the classes, while hard, are engaging. My instructors are passionate and my student advisor is helpful. I have a friend that is going through a similar program at North Eastern and we both agree that this is a better program.
Review Date: 10/21/2014
Would Recommend: Yes
Helpful for Career: Yes
I am a recent graduate of Ashworth with a degree in Marketing. I currently have a career in marketing with one of the US's largest and most respected resort/outdoor recreation companies. I am also in the process of obtaining my Masters from Capella, which is an institution that holds the same regional accreditation as all the state colleges around this region (HLC-NCA). Transferring from Ashworth was harder than transferring from community college when attempting to move between institutions holding... Read More
Review Date: 7/23/2015
Would Recommend: Yes
Helpful for Career: Yes